Website Cookies Policy

Last updated: 28th March 2026

This Cookies Policy explains how Understanding Me (operated by Ali D’Amario Psychology Ltd) uses cookies and similar technologies when you visit www.understandingme.co.uk.

1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They help the site remember your actions and preferences — such as your basket contents, login status, or chosen settings — and support the smooth functioning of the site.
Cookies may be “first‑party cookies” (set by the site you are visiting) or “third‑party cookies” (set by external services used on the site).
 
2. Types of Cookies We Use
a) Essential Cookies
These are necessary for the website to function properly. They enable features such as:

• Secure checkout

• Cart functionality

• Website security

• Session management

Without these cookies, the site may not operate as expected.
 
b) Analytical / Performance Cookies
We use cookies from Google Analytics to understand how visitors interact with our site. These help us:

• Count visitors

• See which pages are most popular

• Improve site performance

All analytics data is anonymised.
 
c) Functionality Cookies
These cookies remember your preferences to make your experience smoother — for example:

• Remembering items in your basket

• Saving your chosen settings

• Improving website usability

 
d) Advertising / Marketing Cookies
If we add advertising integrations or social media tools in the future (for example, Facebook Pixel or embedded videos), cookies may be used to track engagement or personalise marketing.
If this changes, we will update this Policy.
 
3. Examples of Cookies Used
Your exact cookie list may vary depending on Wix platform updates and third‑party tools. Typical cookies include:
Cookie NamePurposeTypeExpiry
_gaTracks anonymous site usage via Google AnalyticsAnalytical2 years
XSRF-TOKEN / hsSecurity and fraud preventionEssentialSession
bSessionMeasures system effectivenessEssential30 minutes
svSessionIdentifies unique visitorsEssential2 years
Payment‑related cookiesSupport secure checkout via Wix PaymentsEssentialVaries

4. Third‑Party Cookies
We use several services that may place cookies on your device, including:

• Wix (site hosting, security, functionality)

• Wix Payments (payment processing)

• Google Analytics (performance tracking)

• Cookie consent tool

• Email marketing provider (if added later)

These third parties may use their own cookies in accordance with their privacy policies. We do not control these cookies directly.
 
5. How You Can Control Cookies
When you first visit our site, you will see a cookie banner that allows you to:

• Accept all cookies

• Reject non‑essential cookies

• Customise your settings

You can also control cookies at any time through your browser settings, including:

• Blocking cookies

• Deleting stored cookies

• Adjusting privacy controls

For browser‑specific instructions, visit www.aboutcookies.org.
 
6. Cookie Expiry Periods
Cookies can be:

• Session cookies — deleted when you close your browser

• Persistent cookies — remain for a defined period

Persistent cookies generally expire between a few minutes and two years unless deleted manually.
 
7. Updates to This Cookies Policy
We may update this Policy from time to time, especially if:

• Our website platform changes

• We add or remove third‑party tools

• Legal requirements change

The most recent version of this Policy will always be displayed on this page.
 
8. Contact Us
If you have any questions about this Cookies Policy or our use of cookies, please contact:
hello@understandingme.co.uk
Ali D’Amario Psychology Ltd
Unit 29 Highcroft Industrial Estate
Enterprise Road
Horndean, Waterlooville
PO8 0BT