Website Privacy Policy

 
Last updated: 28th March 2026
 
Welcome to Understanding Me. This Privacy Policy explains how Ali D’Amario Psychology Ltd (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit our website www.understandingme.co.uk or purchase products from us.
We are committed to safeguarding your personal data and complying with the UK GDPR and Data Protection Act 2018.

1. Who We Are

Ali D'Amario Psychology Ltd
Unit 29 Highcroft Industrial Estate
Enterprise Road
Horndean, Waterlooville
PO8 0BT, United Kingdom
Email: hello@understandingme.co.uk

2. Personal Data We Collect

a) Information you provide to us

• Name

• Email address

• Postal/delivery address

• Phone number

• Payment information (processed securely by Wix Payments)

• Order details and purchase history

• Information submitted through contact forms

b) Information collected automatically

• IP address

• Device and browser information

• Pages visited and browsing behaviour

• Cookies and tracking technologies

c) Marketing preferences
If you subscribe to our newsletter in the future, we will collect your email address and marketing preferences.

3. How We Collect This Information

• When you place an order

• When you email us or use contact forms

• When you browse the website (via cookies and analytics)

• When you opt into marketing communications

• Through Wix website features and Wix Payments

4. How We Use Your Personal Data

a) To provide our products and services

• Process and deliver orders

• Manage payments

• Send order confirmations

• Respond to customer enquiries
  Legal basis: Contract

b) To improve our website and business

• Analyse visitor behaviour

• Improve functionality and content
  Legal basis: Legitimate interests

c) To send marketing communications
(Only if you opt-in in future; unsubscribe anytime)
Legal basis: Consent

d) To meet legal obligations

• Tax and accounting requirements

• Consumer and ecommerce laws
  Legal basis: Legal obligation

e) To protect our website and prevent fraud
Legal basis: Legitimate interests

5. Payment Processing
Payments are handled securely by Wix Payments.
We do not store or have access to your full card details.
Wix acts as a data processor on our behalf.

6. Third‑Party Service Providers
We share data only with trusted providers who help run our business:

• Wix (website hosting and ecommerce platform)

• Wix Payments

• Google Analytics

• Cookie consent tools

• Email marketing provider (Mailchimp)

• Professional advisers (e.g., accountants)

We never sell your data.

7. International Data Transfers
Although we sell only within the UK, some providers (e.g., Wix, Google) may store data in other countries.
Appropriate safeguards such as Standard Contractual Clauses (SCCs) or UK adequacy decisions are used.

8. Data Retention
We retain personal data only as long as necessary for each purpose:

• Order and payment records: 6 years

• Customer emails: up to 2 years

• Analytics data: typically 26 months

• Marketing subscribers: until you unsubscribe

• Customer accounts: until you request deletion

9. Your Rights
You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion

• Withdraw consent to marketing

• Object to certain processing

• Restrict processing

• Request data portability

• Complain to the Information Commissioner’s Office (ICO)

To exercise your rights, email: hello@understandingme.co.uk

10. Cookies
We use cookies to:

• Enhance website performance

• Enable secure checkout

• Analyse visitor interactions

• Store your preferences

You can manage your preferences using our cookie consent tool. A full Cookies Policy is available separately.

11. Children’s Data
We do not knowingly collect personal data from children.
All purchases and communication should be carried out by adults.

12. Updates to This Policy
We may update this Privacy Policy periodically.
The most recent version will always appear on this page.